With over 300 brands appearing in more than 140 countries generating a staggering profit of 70 billion US dollars a year under one roof of the multi-trillion-US-dollar-valued company, Procter & Gamble (P&G), the number one fast moving consumer goods (FMCG) firm, according to Fortune Magazine.  Just to name a few of the household brands, e.g., Head & Shoulders, Olay, SKII, Pampers, Gillette, and Pringles ? found in every corner shop and superstores.  Its secret to success does not purely rely on the context of marketing and continuous product innovation, but its people who touch lives and improve every day life.  To learn more about that, Dr. Somboon Kulvisaechana took the BBA students enrolling in his HO317 course for a field trip at P&G located on the 22^nd Floor of the Emporium Tower, in the morning of April 25, 2008.  Khun Kochkorn Wattanadilok, Human Resource Manager, kindly gave a talk on talent retention strategies through unique P&G cultures.