Written by Pantawat   Julasukhon, BBA#23

The conventional way of study in which every student is familiar with is to learn and understand what is being written inside each chapter of the books. After understanding major contents from the book, implementation of the things learnt in reality is the next issue that every student has to encounter. However, not all of them are able to think what and how to relate things they learnt with their real lives and this has still been one of the critical concerns in today?s study. How about reversing the process by just simply look at what actually happen in the real world and relate them to those contents mentioned in the books, this is the way MK342-343 (Doing business in Japan) used in order to let the student to see a very crystal-clear picture of Japanese marketing by encouraging the student to explore a variety types of market in Japan, discussing the similarities and differences and finally creating practical ideas and knowledge.