On May 19th the class of MK413, Seminar in Marketing, went on a field trip to learn about ?Marketing in Fashion? at Siam Paragon. We were very honored to have Khun Winny Sangsuwan, the current visual merchandiser for Siam Paragon and the stylish who had over 20 years of experience in the fashion field, as our guest speaker.

The first few hours included touring around the women?s and men?s clothing galleries to observe and learn how the clothes were displayed, how the lighting was used for each section, and what the current fashion trends are. Khun Winny mentioned that visual merchandising is the backbone of the retail industry because these visuals are the psychological triggers that first attract customers to purchase the products. Not only did we learn about visual merchandising, but also about the matching technique of the clothes? colors-and-styles with correspondence to the ?color trend?, a color guideline chart.