BBA Thammasat won 1st Runner-up and Best Presenter at McGill Management International Case Competition
?MMICC? or McGill Management International Case Competition is known for being the world?s friendliest case competition, entirely organized by McGill business students. From the moment we met our team host to the day we left Montreal, MMICC has lived up to all the reputation it has. The team representative consists of Papada Sirisukhodom BBA21, Siwawong Wongsophanakul, Poomrata Wangpreedalertkul and Onvara Sripurijanya from BBA22.
The week-long event has been separated into 2 key parts: the social and the case cracking activities. We began our first four days by exploring all the wonder Montreal has to offer. Climbing up the Mont Royal, braving through the snow in Old Port, doing the famous snow tubing and tasting real maple syrup are just part of all the fun the committee had in store for us. We truly enjoyed the social activities as well as making new friends with other participants from around the world.
Now, for the serious note, the competition itself is unique as it aims to provide a level playing field for all competitors. Every team is provided with 4 pre-screened laptops, meaning that all the templates, diagrams and models must be made from scratches. In addition, all teams are required to present to two panels of judges - one in the morning and the other in the afternoon ? before both panels determine the top 3 winners by joint consensus.
One of the pressure we had was the fact that Thammasat Case Team has consistently placed amongst the top 3 spots for 3 consecutive years, let alone several winnings in the past. With a good track record at stake, the goal we set to achieve was not just about placing but rather delivering the best performance and living up to high expectation the audience had for our team. The case company this year is Chilli Beans, a Sao Paulo based fashion sunglasses brand. The case seemed, at first, simple but as we dig further down we realized that it was actually much more complicated than what we initially thought. The company itself faces several key challenges pressing in as it seeks to grow. Its Brazilian home market is heading towards the worst recession in history with new competitors vying in for the market share. Its attempt to conquer U.S. market does not bode well with limited sales channel as well as lacking online platform. And its current international expansion strategy also inhibits future growth.
