Written by Chayanapat Sucharitvanitwong, BBA #22

Most people would agree that tertiary education acts almost like a pre-career training ground that holistically prepares student to enter the real working world by the end of the 4 years. At BBA Thammasat, however, students are exposed and engaged in real business issues, projects, and researches even from our very first accounting class. For this reason, the faculty has been hosting the nation's longest-lasting business case competition, Thammasat Undergraduate Business Challenge (TUBC) as a platform to cultivate empirical business problem solving skills. 

This year, our team, The Kaleido, which consists of Chayanapat Sucharitvanitwong, Jinjuta  Pheanpitayagul, Hathaipatr Chirapathama, and Tanat Luengvarinkul, was chosen to represent Thammasat University in competing at TUBC 2015. Unsurpringly, our journey starts with trainings. We began by tuning ourselves not only to the case format but also, to each of the team member in order to build the Kaleido chemistry. Our team got to work on challenging and unique cases from around the world, yet the most captivating and distinct case to unravel has got to be the one at the competition itself. This year, Garena, Southesat Asia-based consumer Internet platform provider, was not only the event?s main sponsor, but also the company in which 16 international teams pit against each other to propose the best solutions that answers the case objectives. Having Esports gaming as the main focus of the case, it is extremely vital for us to be strategically innovative when it comes to enhancing the thrill and perquisite of pro-gaming. At same time, we were also required to oversee issues that concern other stakeholders in the gaming ecosystem to improve overall acceptance.

Though high level of competition is inevitable, the organizer made sure participants have ample time to socialize and get to know one another personally. So instead of simply knowing who our competitors are professionally, all of us at the event, organizing committee and advisors included, were having a great time networking with likeminded people that shares similar passion such as casing and traveling. All in all, TUBC was what it promises to be, an educative playground that facilitates hands-on learning and all-out playing.

Last but not least, we would like to extend our sincere gratitude to Thammasat Business School, the BBA faculty, Ajarn Supawat Likittanawong, and most importantly, our advisor, Ajarn Worapong Janyangyuen and our families for the unflagging support and advice, without which our team would not have made such a leap of progress and development. TUBC is just one of the many opportunity that the faculty provides, therefore, we highly encourage all our fellow BBA students to challenge yourselves and jus go for it!

Posted date: September 9, 2015 ? 03:38 p.m.