?Feel goood is not just an emotion, it?s a philosophy.?  This statement has been resonated in the heart of every DTAC employee, or simply so-called ?People? at DTAC, one of the leading telecommunication service providers in Thailand.  DTAC has organically grown itself to be a ?happy organization? where the DTAC way or culture is constantly developed along with its brand.  Corporate culture is the key to success.  Also, the work atmosphere is deliberately designed to reflect its culture, thereby influencing, if not shaping, how the DTAC people behave and work in the DTAC way.  Interestingly, it has been claimed as one of the most insanely awesome offices in the world (http://www.businessinsider.com/cool-offices-2011-2?op=1). To learn more about it, Asst. Prof. Dr. Somboon Kulvisaechana takes the BBA students enrolling in the HO311 course of Organizational Behavior for a field trip at DTAC located at Chamchuri Square, in the morning of March 27, 2014.  Khun Suchada from Internal Communications of the People Group gives a talk on the concept of ?One? (One Team, One Goal, One DTAC) and talent retention strategies through the unique DTAC culture.  Walking around a creativity floor and sliding down in the office hallway is absolutely an impressive experience.