?Feel goood is not just an emotion, it?s a philosophy.?  This statement has been resonated in the heart of every DTAC employee, or simply so-called ?People? at DTAC, one of the leading telecommunication service providers in Thailand.  DTAC has organically grown itself to be a ?happy organization? where the DTAC way or culture is constantly developed along with its brand.  Corporate culture is the key to success.  To learn more about it, Asst. Prof. Dr. Somboon Kulvisaechana took the BBA students enrolling in his HO311 course for a field trip at DTAC located at Jamjuree Square, in the morning of April 5, 2013.  Khun Suchada from Internal Communications of the People Group gave a talk on the concept of ?One? (One Team, One Goal, One DTAC) and talent retention strategies through the unique DTAC culture.  Walking around a creativity floor and sliding down in the office hallway is an impressive experience.