Written By Sirinada Preechawitayakul, BBA#18

On January 27th to February 2nd, the Thammasat University BBA Program has sent a team of students consisting of Attasith, Sirinada, Teerisara, and Vishal (BBA18) to Auckland, New Zealand to compete in the Champions Trophy Case Competition organized by the University of Auckland.

The competition was very well organized with great social activities that foster networking amongst participating universities, by having activities such as World Record Challenge, Beach Day and International Food Night. However, the competition itself is also a great challenge due to its 5-hour case format.

In the matter of 3 consecutive days, 12 teams from top universities around the world were separated into 4 divisions and given only 5 hours to analyze the selected cases and to devise strategic recommendations that will be presented in 10 minutes to a panel of judges consisting of industry experts and the selected case companies? management team. The case presentations were done in three rounds, varying in the type of case companies from NGO, SME, to a public company.