Written by Jutarat Mangkalarangsee, BBA#19

The students of MK342 Retail Management class was very honored to have the privilege to visit GMM Grammy Public Company Limited on Asoke Road on Friday, November 30, 2012. GMM Grammy is one of the largest media companies in Thailand. GMM Grammy owns Radio Stations, TV Programs, Publishing, and has their large share in Music Industry. During the year 2011, GMM Grammy has launched a new product called GMMZ (Z is short for Satellite), which is a satellite TV box.

The students of MK342 class are assigned a project to develop new retail-marketing strategies for the upcoming year for GMMZ. In order to be able to develop good strategies, we were invited by Dr.Papassapa Rauyruen to visit the workplace and get a brief detail about the satellite box.