Written by Kanokkorn Prasongthanakit, BBA#18

On the Friday November 2, 2012 afternoon, we had the great opportunity to visit the offices of Sandbox Global. Sandbox is the creator of the Facebook game called ?Stylista? which is currently played by over 410,000 people. It is a social fashion game that we can choose to dress up and socialize with other people.

Ferdinand Gutierrez the Founder and Managing Director of Sandbox walked us through the game making process such as designing the game, designing the clothes and apartment, updating the game to keep up with new trends, testing the game and much more. We visited both offices; the new office where the strategic planning is done and the other office where the coding and programming is done.  Moreover, some of us did help the company testing their game, Stylista.

We have learned about the game making process as well as the revenue model for social gaming in Facebook. Besides, we have learned about how to use marketing to promote the online game in non-traditional ways such as banner ads.

Posted date: November 27, 2012 ? 16:50 hrs.