Written by Amornrat Sriprajittichai, BBA#18

How business oriented do you think you are? How creative can you be? You?re looking for excitement? You want to show what you?ve got?  L?Oréal Brandstorm 2013 is now recruiting! It?s now time? to work hard and play hard like a real brand manager in order to compete with teams from 45 countries and confront your ideas to L?Oréal top executives. November 14th, 2012, L?Oréal staff visited Thammasat University Thaprajan campus, in purpose of promoting this six-month long competition to get the best out of the best ideas that will represent Thailand in the global stage.

Established in 1909, originated in France, L?Oréal has been responding to the beauty needs of men and women around the globe by giving every person the right to beauty accessibility.  For this reason, international expansion has always been the firm?s strategy. However, not until early 2012 has this beauty product specialist foreseen a potential growth in the South East Asia (SEA) region. As soon as the collaboration among ASEAN countries is enabled, for this reason; every single player in every industry is currently watching for opportunities one can tackle. Thus, to leverage upon ASEAN market size and the increasing trend to health and beauty in the region, L?Oréal made South East Asia a challenge for L?Oréal Brandstorm 2013.