By Neti Changbencharong, BBA#17

This is the 10th year that L?Oreal Brandstorm offers a platform to Thai university students to show off their creativity in ?turning great ideas into products.? This year?s case is: ?Be creative and imagine the new iconic and innovative product ? or product range ? of The Body Shop, respecting the brand?s Values.? The Body Shop, major retailer of own-brand cosmetics and toiletries, has been publicized for its environmental values, which include care for the environment, concern for human rights, and opposition to the exploitation of animals. These ingrained Values need to be considered by the competition participants while developing great ideas for this renowned company.