By Tananya Kraubua, BBA#18

Since I had the opportunity to attend guest speaker from DONT magazine section in OM 201class, this section is considered to be very useful in learning the business process and fully integrated with the material I have learned so far in this class. It had provided deeply insight in free magazine industry. The section is not only fulfill the knowledge of how the process of free magazine industry operate but also the overall market situation, competitors, target customer, financing and marketing strategy of free magazine industry.