By Thanyanuch Kanokmaneechotikul, BBA#17

This term project, which was accounted for 70% of the final grade and was proportionately graded by Dr. Papassapa Ruayruen and DTAC marketing executives, actually enabled us to apply what we learned in class, MK352 Service Marketing, to the real-business situations. Students in the class were divided into six groups. Three groups were assigned to recommend strategies for DTAC post-paid service, while the other three groups, one of which is ours, were assigned to recommend strategies for Happy pre-paid service. Also, the proposed target market was university students.

Fortunately, all of the students in class did get a chance to explore DTAC?s headquarter office at Chamchuri Square and to acquire current information, which was presented by DTAC marketing executives, of the company itself and the industry. After the brief, we all worked very hard by conducting both primary and secondary research, analyzing, brainstorming and supporting our ideas. Then, we got the second chance to informally present our recommendations to Ajarn Papassapa and DTAC marketing executives as if we were a part of the marketing team. That was the critical point where we put even more effort and energy to bring out our full potential. When the presentation day came, we all were really excited and nervous as the judges were both Ajarn Papassapa and DTAC executives. Every group had shown its brilliant and creative ideas, which were undoubtedly resulted from true effort and hard-working hours.