Among the 23 selected student from undergraduates and graduates program from leading University in Bangkok chosen to participate in the Procter and Gamble ASEAN Business Challenge program, 2 BBA#16 students led their team to emerge as the winner of the Thailand Final.

On April 3, 2011, Pornchanok Sophonkiattikun and Chanakarn Muangmangkhang (BBA#16) and the team including 4 other students from Thammasat University, won the award from the P&G ASEAN Business Challenge. The competition mainly focuses on the implementation and strategic marketing plan for Downy to increase sales and gain more market share of the concentrate fabric enhancer category in Thailand.