This year, we began our 2011 with the business case competition called ?Star Search?.  There are 16 groups, each comprising of 4 members, who participated in this competition.  Each team was given a case study on Jan 6th, and began the competition with great energy.  Inside the thick brown envelope given was a stack of case study on eBay - the largest online trading website with the proposed problems of growing competition and maintaining growth to meet shareholders rising expectation. Although Ajarn James Paul Fitzpatrick said that Star Search is only ?a dip in the water before you jump in?, all teams were very concern with the task at hand.