By Pattadol Sopajitwattana, BBA17

 ?A map is considered an indispensable tool for traveler. So is marketing research to the marketers in the sense that it not only provides them with the insight of the consumers but also serves as a measure of the effectiveness of the existing marketing campaigns?

Having realized this fact, we decided to participate in the program called ?TMRS Young Marketing Research Program? of which the aim was to extend knowledge of marketing research, and to promote young marketing researchers. We were at first required to complete the test and submit the essays to the selection committee. Once qualified to join the real 5-day session during October 11-15 2010 held at Thammasat University, we were intensively trained by several well-experienced marketing researchers from research companies. We really appreciated the opportunity to be equipped with knowledge in this field and practical research techniques.