By Dr.Somboon Kulvisaechana

?Feel goood is not just an emotion, it?s a philosophy.?   This statement has been resonated in the heart of every DTAC employee, or simply so-called ?People? at DTAC, one of the leading telecommunication service providers in Thailand.  DTAC has organically grown itself to be a ?happy organization? where the DTAC way or culture is constantly developed along with its brand.  Employer branding and employee engagement are the key to success.  To learn more about it, Dr. Somboon Kulvisaechana took the BBA students enrolling in his HO317 course for a field trip at DTAC located Jamjuree Square, in the morning of April 2, 2010.  Khun Patraporn Sirodom, Chief People Officer, and her team gave a talk on Way of Work (WOW) and talent retention strategies through the unique DTAC culture.  Walking around a creativity floor and sliding down in the office hallway is an impressive experience.