By Wanchana Umpungart (Micky), BBA#16

Over the years, advertisements have evolved into something that plays an influential role in our everyday lives.  Every day, we are exposed to a wide variety of advertisement through many channels such as television, newspaper, roadside billboards, and radio.  All of us can definitely recall some of our favorite ads from the top of our head. Nevertheless, we rarely think about companies behind the scene that are responsible for the success of these ads.

On a sunny afternoon on the 17th of November 2009, the students of MK 321 Brand and Product Management were very delighted to be granted an exclusive opportunity for a visit at Ogilvy & Mathers (Thailand) Company Limited, which is one of the largest advertising agencies in the world.  Ogilvy & Mathers is located at the 14th floor of The Offices @ Central World.  In order to access the office, we had to exchange ID cards to obtain elevator pass.  We simply placed the elevator pass on the sensor, and then an elevator will be designated to carry us from the lobby to the 14th floor.  Upon arrival, we were given a warm welcome by Ogilvy & Mathers? staffs, in particular, Khun Joe.  Khun Joe or alternatively known as ?P?Joe? was our host speaker for the day.  After a warm welcome, we were escorted to the meeting room where the presentation commenced. For this fieldtrip, our mission was to explore and analyze the complex topic of ?Consumer Insights?, which is a very important field of studies in Brand and Product Management.  P?Joe created the whole presentation especially tailored for us in regards to our visit.   The presentation took about 90 minutes.  Afterwards, we were given another opportunity to ?walk-through? and explore the office of Ogilvy & Mathers.   Finally, we expressed our sincere gratitude and thanked P?Joe for giving us a valuable knowledge, insight, and a warm welcome to Ogilvy & Mathers. 

Just like the fact that great advertisements can?t happen without a successful agency, a memorable fieldtrip like this would also not be possible without Ajarn Nopporn Ruengwanit. We are very thankful to him for providing us with this wonderful experience of visiting this marketing firm. As we all know, the learning process goes beyond the four corners of a classroom. Hands on learning and the opportunity to witness a real business in action have greatly contributed to and served as a strong asset to our current unit of focus on consumer insights.

Posted date: November 30, 2009 ? 11:00 hrs.