By Natcha Piyapinyo, BBA#15

On early Thursday October 22nd, the seniors of BBA class of 2010 went off to Alila Cha-am resort in Petchaburi province with a mission: to compete in a business simulation game against peers while taking some time off from studying for a few days.  We arrived at Alila resort around noon and immediately played the simulation game, which has been very exciting to me because we have to use both analytical skills and luck to help our team compete with peers.  Additionally, we also gained insights into running a business, which required us to constantly focus not only on the profit margin and return on investment of the firm, but also industry?s trend and competitors.