By Sasirat,Pornchanok&Sukrit BBA#16

We called it Freedom beyond True Happiness. Look closely and you will understand what it really means?.as the marketing plan for 1-2-Call. Does it ring a bell? Anyone?

We, Miss Sasirat Kittichungchit (Pui), Miss Pornchanok Sophonkiattikun (O) and Mr. Sukrit Tantisuwitkul (Pingpongpae), only learned about this competition 3 days before the submission deadline and decided to go for it. Why? It was such a great opportunity for us to get a hand-on experience in the real world. So every minute, every second, we racked our brain, squeezed every idea and put them all into practical use; for the main objectives of this Mission I?m possible this year are to maintain and expand 1-2-Call customer base.

When we waltzed through the 1nd round, we launched our on-ground activity called Freedom to be whoever you want and more, which received tremendous support from BBA friends, dear roon nong and roon pi. Million thanks from us for without you we could never get to this point! Of course, we emphasized on the Freedom Concept. Everyone can be whoever they want to be and it could mean much more if they start contributing back to the community.

Also, along with that, we also needed to conduct a marketing research on consumer behavior and predict the market trend on the pre-paid mobile industry which we found very challenging since the only marketing course we have finished so far was just mk201. Again, Ajarn Edwards taught us well enough that Varsity got through the second round. 10 teams we were now left.