Creative Shock 2019 - Team KPN

Written by Sarita Vipasdamrongkul, BBA#27


We are truly appreciate the opportunity to be part of Creative shock 2019 which is the international social business case competition hosted every year in Vilnius, Lithuania with their goal to be a speaker to all social enterprises around the world. The competition really put us on the real-life social business problem and challenge us with creativity and real marketing and management problems. Before departed to Vilnius, in this case competition, we securely need to pass the preliminary round. In the preliminary round, our task is to create a strategic market plan for the social business called ?TEXTALE? where they sell second-handed cloth and also modify the left-over to create value rather than waste them. The nature and the local culture were totally obscure questions to us. As we were not really familia with social businesses and its business model, we had been through a lot of ups and downs to get pass through the first round. But when the result announced, coming a bad news was that one of our members could not join the competition anymore due to medical condition left only three of us to compete in Lithuania.